Collection: Label - By Amica (Formerly Dee's Pop Up Shop)

From humble beginnings in April 2016, with just a one-room apartment and a Facebook account, BY AMICA (formerly known as Dee's Pop Up Shop) has grown to be more than just a destination for affordable fashion and the latest trends.

Rooted in her passion to support women on their journey to confidence, founder and professionally trained fashion designer Dee spring-boarded her start by combining dress-making skills & sense of community.

Turns out encouraging a group of confident, vocal group of women in one spot has its perks. In her first year, Dee saw an influx of not only orders, but invaluable, real-time feedback, issues with other fashion retailers, types of styles they wanted and what really mattered to them: having a place to safely express themselves and feel fabulous. From here, it was just about meeting those demands as Her Friend in Fashion. With a sewing machine in one corner, a few supplier contacts and healthy dose of resilience, Dee's Pop Up Shop was born.